James Threlfall is a British presenter hailing from Wiltshire, working predominantly for the BBC and as the British host for the world’s biggest football platform, 433.

Through his background in action sports, in 2017 after filming commercials for Sky and Coca Cola, James entered television with his own series ‘Now Boarding’, commissioned by AMC Networks for the Extreme Sports Channel, with episodes airing in over 50 countries globally. Things accelerated from there, with James shortly after picking up multiple live sports broadcasts for Red Bull, a viral mental health film for BBC Three, hosting for NASS Festival and live event work for VICE. From there, James moved further into the BBC, hosting BBC Introducing from 2020 and then progressing to cover on BBC Radio 1, sitting in for Charlie Hedges on Dance Anthems. James’ work with the BBC continued to grow from there, presenting and commentating on live broadcasts for BBC Sport and fronting podcast projects for BBC Sounds.

James entered the world of football broadcasting officially in 2021, joining 433 as their British presenter – immediately working on the Euro’s at Wembley. He’s since presented coverage and content from virtually every major league and tournament for their audience of over 74 million on Instagram – including interviews with names like Michael Owen, Ian Wright, Gerard Pique, Cesc Fabregas and Xabi Alonso. As a huge Formula 1 fan, James broadened his sporting presenting further and stepped into a presenting role for F1 Arcade at the start of the 2023 season too, hosting Grand Prix events and digital content. 2024 also saw James’ first step into daytime television, presenting a film for the BBC’s Morning Live ahead of the 2024 Olympic Games.

Commercially, James recently worked on a notable campaign for Samsung as well as working with festivals like Snowbombing, Boardmasters and NASS. He’s also an ambassador for mental health charity CALM and the Bath Rugby Foundation. In 2019, at the age of 25, James was awarded an MBE by the Queen in her New Year’s Honours.

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